How to be Fascinating

I follow this blog by this cool guy named Guy. He wrote a post about being fascinating. Surprise, surprise - I found it fascinating. 

But not in the way that I think it wanted me to be fascinating.

The post talked about having fascinating content, basically. Named sources like StumbleUpon or SmartBrief - places to go to find new, great content (both great, by the way). It suggested hiring an intern to find great content for you (probably through those sources.) It said you should know what you're talking about unless you're a recognized celebrity, then blogging/tweeting about stupid things, i.e. getting coffee, is cool. This is true. 

But why?

Why do we look at some normal, ordinary people and deem them "the coolest" than other normal, ordinary people. Is the difference really only the fact that their careers put them on a big movie-screen? Is our society so bizarre that we all but worship those who entertain for a living? There are the tech-stars - people who run Adobe or Mac are practically worshipped, too.  But it's SO interesting.

Entertainers and inventors. 

People who think outside the box and refuse the run-of-the-mill 9-to-5 lifestyle.

Maybe it's not being fascinating that gets your blogs/tweets/whatevers noticed and followed but it's more about thinking outside the box and merely getting yourself out there and exposed in cyber-space.